SheTrades Global

SheTrades Global Dubai has been postponed. The new dates will be shared soon.


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Dubai, United Arab Emirates
Dubai Exhibition Center

About SheTrades Accelerator

The SheTrades Accelerator programme supports women entrepreneurs and business support organizations in the Apparel, Accessories and Home Décor sectors from Iraq, Jordan, Kenya, Lebanon, Senegal, and South Africa. It aims to support income generation and job creation for women-owned businesses (WOBs) and their community by:

  • Strengthening the business support ecosystem to better support the growth of women's economic empowerment initiatives and activities;
  • Increasing the competitiveness of women-owned businesses;
  • Creating new market linkages and business opportunities for women-owned businesses in the sector.

The project forms part of the Global Project Cultural and Creative Industries commissioned by the Federal Ministry for Economic Cooperation and Development (BMZ) that aims to strengthen the framework conditions and the ecosystem of the creative industry, as well as improve the employmåent and income opportunities for those working in the cultural and creative industries in the partner countries by promoting entrepreneurial, digital, creative and technical skills through training programmes.

Series Archive

Aidan O'Neill

Aidan O'Neill's work has been published worldwide in publications such as Elle UK, Vogue.com, Porter Magazine, The Huffington Post, Ballad Of, and Argon Magazine. Clients have included Simeon Farrar, Hellen Lawrence, Fashion East, Britain, and Irelands Next Top Model. Aidan has also worked with international NGOs, including Mothers 2 Mothers, Trócaire, Wild at Heart Foundation, Kakenyas Dream, and Women for Women International highlighting the impact of their projects. Aidan is currently mentoring 20 businesses from Bangladesh, Ghana, Kenya, and Nigeria to provide detailed steps to pivot to digital.

Digital Photography and Digital Videography

Importance of Strong Photography

In this introductory session, we highlight the advantages and need for strong photography.

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Creating e-commerce images for upload

Using just our phones, we will learn how to create professional level images for upload to your e-commerce platform

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Lifestyle Imagery and telling your brand story

In this session, we expand on our learnings from session one and two to create engaging content for customers visiting our social platforms. 

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Photography & videography post production

We learn how to take the amazing images we are now creating to the next level. We work free and accessible software and learn how to enhance or images and make strong layouts.

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Building a Connection through Photography

Creative Thinking

In this new digital world where we are bombarded with content, one can be easily be overwhelmed and find it difficult to find inspiration. In this session we will look at ways of finding inspiration. How to catalogue our findings and how to turn it into something tangible, while avoiding the traps of following trends that don't sit with your brand ethos.

Watch the session here and view the presentation here.

From the Mood Board to the Final Photo

In this session we will follow the process of translating a concept into a final image. We will explore how we can create engaging images, with mood boards as our bedrock; how they influence and solidify ideas, inspire your team and ultimately lead to much stronger imagery.

Watch the session here and view the presentation here.

RAN STUDIO

Ran Studio is a creative content and consultancy studio. Ran Studio teaches small business owners and entrepreneurs digital marketing and communication for online platforms. They aim to inspire businesses to take control of their creative direction.  Co-founders Agatha and Robert  have a combined 13 years experience working within the film industry where they delivered creative content for productions that range from independent films to large-scale studio films for Universal Studios, BBC Films, Working Title, Film4. After working closely with the marketing and publicity teams they now share all they have learned. In 2020, they helped nearly 100 businesses (including businesses from Bangladesh, Ghana, Kenya, Nigeria, and Senegal) with their digital pivot.

Online Thinking: Making your business digital

Online Thinking: Making your business digital

Introduction to online thinking - why the consideration for digital is important for your brand and storytelling.

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Brand Identity: Building and maintaining a visual identity

How to translate values and stories in a brand in a way that is tangible and understood by customers and buyers.

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Social Media: Maximising your Reach on Social Platforms

This session will deliver an in-depth interactive session to provide insights into telling your brand's story consistently, creatively and effectively. We'll share a practical tutorial on Canva on how to easily achieve consistent branding across all your platforms. This workshop will also provide a hands-on demonstration on how to develop and use content categories on social media platforms.

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Future proof an international omnichannel strategy

Community: online communication and people-led strategy

The importance of building a community as the foundation for all digital activities and creating real relationships online based on trust. Online communication can lead to a supportive customer base and bring more sales via conversion from digital channels.

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Newsletter: a direct connection building brand loyalty

With a lot of digital noise and choice of social platforms, newsletter is a vital marketing tool as part of your communication, sales and campaign strategy. On-brand message allows for the visibility and familiarity of the brand story and brand identity to arrive directly in customers' personal inbox.

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Creative Direction and Content Creation

Insights for how to stay creative and continue producing content needed to keep up with the market development and ensure brand competitiveness. How to overcome a block or avoid overwhelm and where to find inspiration to kickstart your storytelling process.

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Britta Duncan

Britta has over 20 years of experience in the retail and wholesale textile and apparel industry. Starting out in the buying offices at Bergdorf Goodman and Barneys New York, she built a strong foundation in the retail market. Transitioning to wholesale, she spent 10 years at a top fine jewelry showroom and became known for her strong relationships and passion for growing up-and-coming fine jewelry brands. Britta currently works as a business development consultant with select jewelry designers. With experience building and merchandising brands, managing and growing sales goals, creating marketing opportunities, and working on website design and development, her in-depth knowledge of the industry allows her to successfully reach her goals and those of her clients. Britta is currently mentoring 22 brands from emerging markets and working with them on all the key market preparations necessary for B2B growth and to measure success within the industry. 

Retail Ready (Market Access Part II)

Retail Ready: Introduction

Introduction to the key market preparations for designers who want to target their wholesale and direct-to-consumer abilities. This session will also present the buying trends from the current S/S22 wholesale season.

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Market Preparation: Defining Your Target Audience

Introduction to the key market preparations for designers who want to target their wholesale and direct-to-consumer abilities. This session will also present the buying trends from the current S/S22 wholesale season.

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Sales Strategies: Brand Positioning & Messaging

This session focuses on finding your USP (Unique Selling Proposition) and planning for Market by creating your look books, line sheets, and online presence

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Presenting your Brand

In this session, we under where and how to communicate with buyers/customers to effectively communicate your brand story.

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Industry Focus: Jewelry Series

Introduction to the Jewelry Industry

In this session, we under where and how to communicate with buyers/customers to effectively communicate your brand story.

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Tara Mulhare

Tara Mulhare has become a leader in the market known for successfully developing and launching emerging companies. Tara has 20 years of experience in the fashion industry in various capacities such as: buyer, marketing, sales, e-commerce and retail start-ups, manufacturing and distribution.

Tara has worked with all avenues of the fashion landscape for global companies such as Bergdorf Goodman (USA), Barneys New York (USA), and Avista (South Korea). In addition, through her on-going work with different United Nations agencies, Tara has reached over 1,500 emerging and established companies from over 90 countries, assisting them with successfully scaling their businesses and reaching the international market. 

Navigating the Current State of the Industry (Market Access Part I)

 

State of the Industry

An overview of the global marketplace and deep dive into markets that have reopened and what trends to be prepared for.

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Introduction to International Pricing for the Retail and Wholesale Market

Understand buyer margin requirements, how to price your products for the international and national markets.

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MENA Jewelry Industry — In Conversation with ALANINA & Chato Jewels

This session will focus on the jewelry industry in the Middle East with a focus on Lebanon.

Watch the session here.

Consumer Trends

Fully Understanding your Customer I

Knowing your customer is key for any business endeavor. Successful business owners understand what their customers want and the most effective way of making their product or service available. In this session we will teach you the basics on understanding your customer base

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Fully Understanding your Customer II

In this session, we demonstrate how to further learn about your customer and conduct an interview session Ria Ana Sejpal, Creative Director of Lilabare.

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Dr. Joelle Majdalani

Dr. Joelle is an assistant professor in marketing at the Lebanese American University. She holds a Doctorate in Business Administration (DBA) in Emotional Intelligence from Grenoble Ecole de Management (GEM) France, an MBA and a BS with Distinction both from LAU. Joelle has been teaching in LAU from 2004 and in many universities, such as the American University of Beirut, the Sagesse University and more.

In addition of being in academia, she is passionate about fashion and involved in the industry. She teaches courses related to fashion and she is currently the General Manager of Boutique Marcelle, a family-owned business that imports and sells upscale, ready-to-wear garments to female clientele. Furthermore, she has conducted many workshops and trainings mostly in her field of passion which is Emotional Intelligence and Fashion.  

She is widely published in the fields of Emotional Intelligence, marketing and fashion industry, her latest research projects focus on Brand addiction in the contexts of luxury and fast-fashion brands. 

The Business of Fashion

Understanding Sales Reports

This session explores what a sales report is, how to prepare it and, how to read and analyze different aspects of the report. .The importance of sales report is mentioned with the most important KPI. The session will provide you with information on various tools available to generate and understand these reports. 

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Inventory Management

In this session we will explore the meaning of inventory management, why do we need it, what are the most important inventory management methods that will help in controlling your inventory and make the proper business decisions.

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Workshop Archive

Iraq, Jordan & Lebanon Workshop

This session focuses on the various aspects needed to develop a market ready brand with a regional focus on the Middle East. Experts include Tara Mulhare, Sunny Dolat, Agatha and Robert Appleton-Sas, and Aidan O'Neill.

Watch the session here.

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Kenya & South Africa Workshop

This session focuses on the various aspects needed to develop a market ready brand with a regional focus on Kenya and South Africa. Experts include Tara Mulhare, Sunny Dolat, Agatha and Robert Appleton-Sas, and Aidan O'Neill.

Watch the session here.

Senegal Workshop

This session focuses on the various aspects needed to develop a market ready brand with a regional focus on Senegal. Experts include Tara Mulhare, Sunny Dolat, Agatha and Robert Appleton-Sas, and Aidan O'Neill.

Watch the session here.